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September 1st, 2010

Understanding Facebook Ads

As more marketing budgets start to incorporate social media Facebook has become a viable option for advertising. Whether it’s the most appropriate ad space available for your brand is debatable. But, what is not debatable is the size of Facebook’s audience reach and the ability to tailor affordable ads based on flexible design, audience targeting, and pricing parameters. Below is a quick tutorial and breakdown on setting up a Facebook ad. It is important to note that running a personal Facebook Ad versus running a Roadblock Ad found on a users home page is different in budget, placement and functionality.

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August 27th, 2010

Beauty brands online: Summer 2010 #1

Revlon—Modern Glamour: Runway Looks to Virtual Makeover

When Squeaky first nabbed the Revlon digital account, we are excited because we were not only working with a global brand with its world-famous ambassadors (i.e. Halle Berry, Jessica Biel, Jessica Alba), we were also presented with a challenging task for a total site re-engineering. So we brought in the glitz of fashion and celebrity, and the technology of virtual makeover.

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August 25th, 2010

Sheffa Wishes You Abundance With New Online Branding

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This week our good friends over at Sheffa Foods launched their new website. Sheffa, an ancient word meaning abundance, is a maker of healthy, delicious snacks and salad sprinkles made from natural, whole food ingredients.

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It’s been a pleasure working with the Founders of Sheffa, Leslie and Amotz (especially since they always bring us a massive supply of product), and we wish them all the best. Keep an eye out for them at your local retailer, on Kosher.com (Squeaky client), and in your next JetBlue flight’s ‘Shape Up’ snack box!

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