Earlier today, Facebook implemented changes to how content is filtered through user profiles and pages. In effect, the purpose of all these changes is to pass information back and forth in real time. This sounds great but, how does this translate to you and your companies marketing efforts?
Well, now you’ll be more inclined to create real time interaction with your "fans". Following the familiar model of Twitter, the 140 character or less microblogging platform, Facebook pages will now look to create a steady "stream" of valuable content between businesses/celebrities and their "fans."
Marketers in Facebook, and any other social networking site, will need to provide their brand enthusiasts with frequently updated valuable content. Success will come to you if you are willing to consistently post relevant photos, videos, and content to your Facebook pages, ultimately appearing higher on "fan’s" walls.
Don’t be left in the dust. Embrace change.
Check out the following examples of businesses/ celebrities that have been successful with implementing these changes. Lance Armstrong, NBA, Squeaky Wheel Media and the New York Times.
Squeaky page before changes:
Squeaky page after changes:
