How do you ruin a highly acclaimed television show that has a gazillion loyal fans? Easy, plug in a promo for a lesser known show in the middle of it’s programming. That’s exactly what ABC did when they ran a ticking countdown clock with a red ‘V‘ logo during last night’s episode of ‘Lost’. If the goal was to get millions of die-hard ‘Lost’ fans to be pissed off at the sight the ‘V’ promo throughout their entire episode of their favorite show, then the plan was well executed by ABC. They actually managed to turn present viewers of the show ‘V’ to non-viewers.
Wonder how this effected the ratings? According to ABC the heavily hyped return of ‘V’ only averaged 7.2 million viewers last night and was bested by a rerun of CBS’ The Good Wife (8.07 million). Well done, ABC.
