How do you ruin a highly acclaimed television show that has a gazillion loyal fans? Easy, plug in a promo for a lesser known show in the middle of it’s programming. That’s exactly what ABC did when they ran a ticking countdown clock with a red ‘V‘ logo during last night’s episode of ‘Lost’. If the goal was to get millions of die-hard ‘Lost’ fans to be pissed off at the sight the ‘V’ promo throughout their entire episode of their favorite show, then the plan was well executed by ABC. They actually managed to turn present viewers of the show ‘V’ to non-viewers.
Facebook is slowly rolling out a new change that will have users choosing to “like” a Fan Page rather than “Become a Fan”. As it is similar practice for users to “like” content from friends’ profiles to show approval, this act could be rather confusing for users. Facebook’s reason for this change seems to be that users tend to click the “Like” button almost twice as much as the “Become a Fan” button.
Brands will welcome this change as it can lead to more fans, even if it is inadvertently. Though Facebook should tread lightly with similar updates confusing users. If they continue to make changes favoring brands over their users there could be backlash coming down the road.
Photoshop is making the seemingly impossible a reality. With a new content-aware feature in the works photoshop will now allow you to easily remove and add objects in seconds with a click of a button. Amazing stuff.
Last night Squeaky attended NYC Twestival hosted at Hudson Hotel’s Good Units. The event was held to raise awareness and funds for Concern WorldWide, a non-governmental organization dedicated to the reduction of suffering and elimination of poverty.
Despite the high drink prices (which did not go to charity) good times were had by all and everyone helped to contribute close to $20,000. Whenever you can participate in a great cause and meet up with old and new friends it’s a win for all.
Yesterday morning our Creative Director, Imelda Suriato, received a less than flattering email from CardScan, a content management solution that captures data by scanning business cards. It appears as though an old acquaintance was trying to update Imelda’s contact information and failed to realize what he previously wrote on the card from their last encounter. Apparently, she is an “Asian fast talker” (check! according to Imelda) with “bad teeth” (so wrong!) and “Killer idea” (not bad for a closing statement).
Words of wisdom for those who write notes on business cards: Don’t write stupid things, don’t scan it blindly and don’t use a service that sends out update reminders automatically. Or you’ll end up killing any business opportunities and make people’s poop list.
For the record, Imelda states she has had only one cavity in her otherwise near-perfect pearly whites.
We are digital enthusiasts with an affinity for art, culture and everything in between. Occasionally we see things we like, work that wows us and ideas we wish we came up with. Here’s the beef.
