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Archive for April, 2010

April 30th, 2010

jSPRITE Script Leads to More SEO Friendly Site

Many times the aesthetics of a website often overshadows the programming base of which it was built upon. While web development best practices can be underprivileged and overlooked, it is something that the Squeaky team strives to be on top of.

Always looking to build upon coding best practices, members of our development team recently put together a “Squeaky” script, jSPRITE, that enables images to be coded into a web design through the use of replacing HTML text. When a webpage is requested, the large image is initially loaded and can be used throughout the rest of the website for everything from rollovers to navigation elements. While this technique is nothing new, what Squeaky’s team has done is offer a different, more streamlined approach, that uses a home grown extension of jQuery that can be packaged for other web developers to use. This bypasses the need to write several lines of CSS in order to take advantage of the benefits of CSS Sprites, thus cutting down on the number of HTTP requests made to the server, thereby saving on bandwidth and network lag time.  While this sounds very technical (and it is), in short the script builds a much friendlier SEO site while requiring less CSS, something all programmers and brands online will appreciate, and no doubt will want to emulate.

Click the link for a demonstration to see how the script works.

April 29th, 2010

Cancer Free: 2 Years and counting…

mailet1

Today, Squeaky’s Co-Founder, Mailet Lopez, is celebrating her two year anniversary cancer free.  We love Mailet and wanted to give her a big shout out!

If you want to participate in the fight against women’s cancer check out Revlon’s (Squeaky client) Run/Walk for Women. It takes place this Saturday, May 1, 2010 in New York. In addition, there is also an event in Los Angeles at the Memorial Coliseum on May 8, 2010.

April 22nd, 2010

Glassbooth: Providing voting assistance since 2007

It can be difficult to filter through all the BS politicians feed you when they hit the campaign trail. To make things easier on yourself check out Glassbooth, cofounded by Squeaky’s own, Bobby Boyle. The site connects you to the candidate that best matches your beliefs based on a non-biased quiz.