There’s been some chatter on All Facebook of Facebook’s strategy to leverage their open graph platform to ‘declare war’ against Google and their dominating search engine business model. Although there is not immediate concern for the Google empire this is an important development for marketers to keep their eye on. All Open Graph-enabled web pages show up in search when a user likes them. The results are very preliminary, but as Facebook’s evolution of search continues marketers will need to think about optimizing their sites for Facebook’s search engine.
