Recently, we received a special visit from Professor Anthony Kalamut (@SouthSideAdGuy) and his students from Seneca College’s Creative Advertising Program. The group traveled down from Toronto on a tour of New York ad agencies and came over to see what the noise was all about…
All posts in Advertising
Is Groupon Bad for Business?
Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.
Free Friday: 3 Useful Augmented Reality Apps
Augmented Reality may seem like a passing fad but due to its remarkable capability as a marketing tool we will likely continue to see it used more and more.
We’ve found a few free useful applications that use Augmented Reality to help users in different ways as well as some awesome ways advertisers and marketers are using it to create a new engaging experience.
