With Facebook sign ups on the decline in the U.S. and Canada for two consecutive months many of us are wondering, “Is this the beginning of the end of Facebook? What does this mean for marketers?”
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AdAge’s Creativity and Technology Conference 2011
The Creativity and Technology Conference (CaT), hosted by AdAge, took place in New York last Friday, with several Squeaky members in attendance. The Conference was a resounding success, as many of the attendees have indicated, and delivered inspiration to creative thinkers across several disciplines. So what exactly made this conference so good? The generally down-to-earth atmosphere, intellectually curious audience and a focus on sharing ideas vs. selling them were all contributing factors.
Tracking Cookies and User Behavior
The internet is a powerful tool and it has been made more convenient for users through the use of cookies. These are files stored on your computer that can store various behavioral data but they also allow for the storing of information such as log-in credentials, site preferences and anything stored in an online shopping cart to make a visitor’s overall experience flawless and simple.
Google’s Commerce Search 3.0
Google recently rolled out a new and improved commerce search that provides their clients’ consumers with an easy-to-use, rich interface.
Like their search engine, they have implemented features such as instant search which returns results as you type in your query. Search results will also include local product availability, providing shoppers with information about where they can purchase what they are looking for in a brick and mortar store nearby.
Google’s enhanced merchandising tools allow businesses to customize everything a user sees while searching for products on their site. They can even display different promotions relevant to what is being searched and organize the promotional banners however they’d like so as to enhance the end-user experience.
Finally, Google search wouldn’t be complete without analytics which allow for an in-depth look into top searches, promotional clicks, etc. By analyzing how visitors are using your online store you can ultimately improve it. Starting at $25K per year, it may seem a bit pricey but Google’s clients like BabyAge.com—who saw a 64% increase in site searches—are excited about their results.
We’ve got a feeling we are going to see this new commerce search pop up on a lot of websites that we frequently visit and the best part is that it benefits everyone. Google makes money, online stores have the potential to make more money and shopping just got easier for the end-user.
