Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.
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AdAge Small Agency Diary: Anthony Del Monte
As a small agency, we have no choice but to approach every project like it’s our most important one. We must do our homework and research before we even think about sitting down with a potential client for a pitch.
If we work so hard to get to know a client before we actually engage them, shouldn’t they put forth a similar if not greater effort to learn more about our company?
If you didn’t already know, our founder, Anthony Del Monte is a regular contributor to AdAge’s Small Agency Diary. He’s written about everything from incubating talent and taking pride in your work to how to deal with losing employees.
Check out his latest post on how one company really did their homework.




