All posts in blogs

Is Groupon Bad for Business?

Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.

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AdAge Small Agency Diary: Anthony Del Monte

As a small agency, we have no choice but to approach every project like it’s our most important one. We must do our homework and research before we even think about sitting down with a potential client for a pitch.

If we work so hard to get to know a client before we actually engage them, shouldn’t they put forth a similar if not greater effort to learn more about our company?

If you didn’t already know, our founder, Anthony Del Monte is a regular contributor to AdAge’s Small Agency Diary. He’s written about everything from incubating talent and taking pride in your work to how to deal with losing employees.

Check out his latest post on how one company really did their homework.

Social Media’s Role in Education

Our education system is in dire need of reform and with budget cuts looming for many schools, could social media be the answer? There are positives and negatives to every argument but we believe it has huge potential as an educational tool.

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Blogger Shout Out: Yo Zuck! Implement This

Ever since the creation of the web log—or blog as we now know it—people have been voicing their opinions on the web. With so many blogs out there it’s nearly impossible to keep track of them all—but there is one blogger we recently discovered who is making a lot of noise.

His blog just happens to be focused on the largest social network in existence, Facebook. Yo Zuck! Implement This is a Tumblr blog created by Youssef Sarhan and is all about creative new additions to the Facebook platform. Youssef comes up with new features not yet implemented on the site, creates mock-ups of what they might look like and explains their functionality and purpose.

There have been other sites based on the ever-growing network too. Sites like AllFacebook.com focus on news and statistics surrounding Facebook while sites like Lamebook.com highlight hysterical status updates and comments submitted by its users. This blog however, is a lot more progressive as far as blogs go and has the potential to make some serious changes to Facebook (should Zuck show any interest). In writing his blog, Youssef is essentially putting the ball in Zuckerberg’s court and can only wait in hopes that his cash cow might soon arrive.

Facebook encourages its engineers to come up with innovative changes or improvements to the site in the belief that every engineer has a good idea within them. But what about the 600 million people who use the site everyday? With so many of us, odds are that there are a ton of great ideas floating around amongst users and fans and we can see evidence of this in Youssef’s blog.

Yo Zuck! Hire this guy!

Hispanics and Social Media

As a multicultural, minority-owned company, we at Squeaky pride ourselves on our Hispanic roots. This is why we were glad to discover that from 2009-2010, Hispanics enjoyed a 9% growth in terms of online presence. There are now 30 million Hispanics online which accounts for 13% of total online users and this is predicted to have a 32% growth by 2014 (39M Hispanics online!). Due to the huge online presence it is no surprise that Hispanics are also dominating social media (48% have a social network profile).

The cool part is the fact that most of them are native-born and not only hold true to their foreign roots but acknowledge and incorporate their American heritage as well. A perfect example of this is a blog we stumbled upon called, SpanglishBaby.com. It’s essentially a resource for parents raising bilingual/bi-cultural children and includes everything from informative posts about bilingualism to traditional foods and recipes. We also like how there are examples of Spanglish (a mix of Spanish and English) embedded within the blog such as, How to Bake Traditional Pan de Muerto. We’d like to give props to SpanglishBaby as well as the many others out there for making a huge splash on the web for the Hispanic community.