All posts in Enlighten Me

Black History Month & Women Making History

In 1976 Gerald Ford officially declared February,  ‘Black History Month’ in order to pay recognition to the too-often neglected accomplishments of African-Americans. Each year we celebrate this month with a different theme and 2012’s theme pays tribute to the ways in which women have shaped the United States and its history. So we’d like to take a minute to honor a few women who have done some wonderful things to help do just that.

Rachel Robinson

Wife of the late Jackie Robinson, Mrs. Robinson founded the Jackie Robinson Foundation in 1973, which is an amazing not-for-profit organization promoting the advancement of higher education among underserved populations. The foundation provides millions of dollars in scholarship aid; boasts a nearly 100% graduation rate and has helped over 1,400 students and in 2009, Mrs. Robinson received the UCLA Medal for her lifetime achievements. The UCLA Medal honors individuals who’ve made extraordinary and distinguished contributions to their professions; higher education; our society and to the people of UCLA.

Etta James

Etta began as a gospel prodigy—singing in church and on the radio at the age of 5—and went on to become one of the most renowned American singers. Born Jamesetta Hawkins, Etta garnered a plethora of awards throughout her career (including six Grammys) and went on to be inducted into Rock & Roll; Blues; and Grammy Halls of Fame. Unfortunately Etta passed away last month after a battle with leukemia but her legacy will never be forgotten.

Michelle Obama

As the first African-American First Lady, Michele has assumed a vital position as a role model for women and an advocate for poverty awareness, nutrition and healthy eating. She created the Let’s Move campaign— a comprehensive initiative dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams.

As Americans, we should be proud of where we are today but should also recognize that it we are only where we are today because of those before us. These women, along with many African-Americans have shaped—and continue to shape our lives and our futures for the better.

Google Zeitgeist 2011: How the World Searched

Zeit·geist
noun
-The spirit of the time; general trend of thought or feeling characteristic of a particular period of time.


After sorting through billions of searches, Google has put together a concise list of the most popular searches of 2011. They also display data on these searches in a really cool and interactive fashion. You can see how the most popular searches stacked up to other queries as well as see how often it was searched around the globe. Check it out, we’re sure you’ll be impressed.

What Does Zuck Have Up His Sleeve?

It has a been a busy month for social media. Twitter is busy monetizing their site, Google+ finally opened to the public and Facebook made a bunch of changes that nobody seems to like (so far). This is a very exciting time because with all of this competition amongst these social giants, we (as users) are going to see and be able to experience some pretty dramatic changes in each platform.

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Help Create the .gov You Deserve

As digital technologists with a core competency in web design and development—especially when it comes to consumer-facing brands—we understand the importance of creating a site that is focused on the customer.

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3 Upcoming Events You Shouldn’t Miss

As social media continues to dominate the web, it’s important for us—as marketers and social enthusiasts—to keep up with the latest updates, trends and common practices. We are always scouring the web for the latest information and news but the best way to learn is usually from other like-minded individuals. Luckily, there is never a shortage of events/conferences to attend here in New York City and we’ve highlighted a few upcoming ones you may want to consider attending…

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