All posts in Fashion

Museums and Social Media

amnh

It seems as though everyday we hear new stories about how social media is helping businesses market themselves and communicate with their audiences. Centers for art and culture such as museums are no different and are somewhat of a dying breed with budgets being cut across the country. So museum directors and curators have taken to the web and social media to interact with people and get visitors into their museums.

Utilizing Twitter, places like the American Museum of Natural History in NYC created their first ‘Tweetup’, an after-hours, invite only tour free of charge. The only catch was that all visitors had to Tweet, Check-in using Foursquare, share photos using Twitpic and Flickr, update their status on Facebook and record and share videos on YouTube. People love Tweeting and sharing content on their various social networks. It’s one of the biggest trends right now in the digital realm and by recruiting people to share their experience on Twitter as well as other social networks, the museum is able to market themselves to all of these participants’ networks as well as create some buzz for themselves.

Continue reading →

The Mobilization of Boutique Shopping

Boutique Shopping

A sense of discovery fuels the desire for fashion. Accessibility transforms desire into purchase. Our own individual need to be validated as an expert and style setter drives word of mouth. What encapsulates these three things (discovery, accessibility and becoming an expert) more than the boutique shopping experience? We stumble upon old stores in uncharted neighborhoods, or new stores in heavily trafficked ones, and delight in exploring the labels, conversing with storeowners and supporting local business through our collective buying power. The same goes for the digital arena, where the most influential searches within fashion stem not from a blind Google search but from the opinion of a trusted blogger, editor or friend. As we continue our virtual hunt and stumble upon brands or boutiques, our journey of exploration sometimes leads to a purchase and other times to information that places us at the forefront of a trend.
Continue reading →

Black History Month: Jackie Robinson

jackierobinson

As you may already know February is Black History Month and we’d like to take a minute to highlight a few achievements of an important figure in American history: Jackie Robinson.

An astounding person,—known for breaking the color barrier in Major League Baseball—Jackie was a strong man and a war hero who dealt with adversity all his life especially upon his entry to the majors. He not only had multiple achievements in baseball—Rookie of the Year Award (1947), and MVP (1949) to name a few—but he was also the first black vice-president of a major American corporation as well as helped establish the Freedom National Bank (an African-American owned financial institution).

In his memory, his loving wife Rachel Robinson founded The Jackie Robinson Foundation, which continues to aid in the advancement and education of others with over $20 million in direct grant scholarships and they boast a nearly 100% college graduation rate. Jackie Robinson was—and will always be—an incredible, inspirational man in Black History and his legacy continues to live on through this exceptional not-for-profit organization.

Cheers to you, Mr. Robinson. And Mrs. Robinson.

Squeaky Wins Pixel Award For Revlon Work!

pixelawards1

Well the votes have been tallied and the results are in.  Squeaky has won the People’s Champ Pixel Award for our work with Revlon! We are excited to start off this first week of the new year with this prestigious honor and intend to make it one of many for 2011. We would like to take this opportunity to thank all of you who voted for us and continue to support us in all of our digital endeavors. This means a lot to a small minority-owned business such as ourselves.

Exquisite Book Party + Exhibition in NYC Friday, 10/15

Tomorrow night in DUMBO Brooklyn, the team from ASLO design will gather with over 20 artists from The Exquisite Book to have a party, exhibit artwork from the book and do a book signing!

If you’re a fan of independent artwork, this is seriously a must-see event. All 100 of the artists’ pages will be on view, hung in the connected order in which they appear in the book. The pieces have been created as Plywerk bamboo mounted prints and will be for sale at the exhibition ($60 each).

Continue reading →