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Archive for the ‘marketing’ Category

September 1st, 2010

Understanding Facebook Ads

As more marketing budgets start to incorporate social media Facebook has become a viable option for advertising. Whether it’s the most appropriate ad space available for your brand is debatable. But, what is not debatable is the size of Facebook’s audience reach and the ability to tailor affordable ads based on flexible design, audience targeting, and pricing parameters. Below is a quick tutorial and breakdown on setting up a Facebook ad. It is important to note that running a personal Facebook Ad versus running a Roadblock Ad found on a users home page is different in budget, placement and functionality.

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August 25th, 2010

Sheffa Wishes You Abundance With New Online Branding

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This week our good friends over at Sheffa Foods launched their new website. Sheffa, an ancient word meaning abundance, is a maker of healthy, delicious snacks and salad sprinkles made from natural, whole food ingredients.

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It’s been a pleasure working with the Founders of Sheffa, Leslie and Amotz (especially since they always bring us a massive supply of product), and we wish them all the best. Keep an eye out for them at your local retailer, on Kosher.com (Squeaky client), and in your next JetBlue flight’s ‘Shape Up’ snack box!

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August 12th, 2010

Spam Is Annoying

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Earlier today we were discussing the nature of spam crawling all over the internet. We likened it to teenage girls all over Justin Bieber, it’s inevitable. Our Creative Director, Imelda Suriato, mentioned she had just received some amazing new spam in the comments section of her blog, Red Pepper Flakes. It went something like this, “HELP! I’m currently being held prisoner by the Russian mafia xyzrxyz pe*is enlargement xyzrxyz and being forced to post spam comments on blogs and forum! If you don’t approve this they will kill me. xyzrxyz pe*is enlargement xyzrxyz They’re coming back now. xyzrxyz vimax xyzrxyz Please send help! nitip vimax” Although this is hilarious, it’s also pretty annoying.

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