All posts in marketing

United Insight’s Word-of-Mouth Marketing Conference Delivers

by admin on 5 Jul ’11 in Cool Stuff, Digital, Enlighten Me, Fashion, Networking, blogs, community, facebook, marketing, social media, twitter with 2 Comments

United Insight hosted a great half-day conference last Wednesday in New York called “The Science of Word-of-Mouth in the Age of Social Media.” Like all conferences, this one was successful because of the quality of its speakers who provided valuable and actionable insights for attendees. Squeaky was fortunate to be in attendance and picked up a few gems about marketing and social media in particular that hit home for us. These are things that are standard practice for our own social media service offerings and what we teach our clients, but are key nonetheless.

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Twitter to ‘Ad’ Promoted Tweets to Your Timeline

by admin on 28 Jun ’11 in Advertising, Digital, Networking, Noiseworthy, community, marketing, social media, twitter with No comments

We all knew it would happen one day. First we saw them in our search results then in third party apps like HootSuite and now it looks like promoted tweets will live in our very own timelines sooner than later.

Marketers may have a new tool in their arsenal now but we have to remember that Twitter users will likely see this as an intrusion on their networks. This is why it is imperative to still continuously provide valuable content rather than just straight selling your brand or product.

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Farewell Friday: Jacob

by admin on 24 Jun ’11 in Squeaky, company culture, marketing with No comments


Following the photos, you will find a letter from our Marketing Director describing what it’s like to work for Squeaky:

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Social Media and Small Business

by admin on 23 Jun ’11 in Advertising, Cool Stuff, Digital, Food, NYC, NYC restaurants, Networking, blogs, community, facebook, marketing, social media, twitter with No comments

Nowadays everyone is using social media. It is an easy, cost-effective way to broadcast your company or business and it works especially well for small businesses. Using sites like Facebook, Twitter, or a Blog help you to connect with those who directly fuel your business and help spread the word around the web. We found a few examples of small businesses doing a great job of using these different platforms to improve their company.

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Is Groupon Bad for Business?

by admin on 21 Jun ’11 in Advertising, Digital, Food, Web Trends, YouTube, blogs, community, marketing, online shopping with No comments

Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.

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