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Twitter Steps Its Game Up

by admin on 8 Jun ’11 in Cool Stuff, Digital, Mobile, Networking, News, community, iPhone, marketing, social media, twitter, web development with No comments

As of late, Twitter has really begun to take steps toward improving itself—which could mean big things for users as well as brands and marketers.

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The Highline: Part Deux

by admin on 31 May ’11 in Cool Stuff, Culture, Design, Food, NYC, NYC restaurants, News, Squeaky, art, community, company culture with No comments

The opening of the Highline’s second section is right around the corner and all of us here at Squeaky are psyched since its newest entrances will literally be, around the corner.

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YouTube Live Streaming

by admin on 13 Apr ’11 in Digital, News, YouTube, social media with No comments

YouTube is set to unleash a whole new level of interactivity within their site. Although they have done live streaming before, they have recently implemented a beta site which allows a few select curators to provide live streaming content to viewers.

This could be the new wave of the YouTube video, one that allows users to interact by asking questions or controlling the action. The possibilities are exciting. Imagine a webinar where you can stop the speaker and ask him/her to better clarify their point to you.

You can access the live page here and start watching a few live streaming channels as well as subscribe to them to receive notifications of future events. As of right now there are only a handful of curators but as it gets bigger and eventually becomes available to the public or at least brands, we are going to see a lot of companies leveraging these new capabilities to promote their brands and to better communicate with their audience.

Mobile Takeover, Stats & Facts

by admin on 11 Apr ’11 in Advertising, Cool Stuff, Digital, Enlighten Me, Mobile, News, Squeaky, marketing with No comments
Mobile Takeover

As an interactive agency, we at Squeaky know that our industry is constantly changing and being aware of what’s trending and what’s popular is an important contributing factor to how we go about producing great work for our clients. So we have put together a killer presentation that takes an in-depth look at vital statistics surrounding mobile marketing.

The mobile platform—as you may already know—is growing at an extraordinary rate in terms of users and more people are purchasing smartphones each day. Mobile devices are everywhere we look and have become embedded within our society so much that many of us have grown dependent on them in terms of storing our information. Think about it. How many phone numbers can you recall by heart?

Last year Apple blew everyone away with their new tablet and 2010 was appropriately dubbed the year of the iPad. This year however we can see an emergence of new tablets and mobile devices to compete with it (see 2011 The Year of Mobile). This is good news for marketers and advertisers because it creates a whole new interactive platform on which to engage your audience. These aren’t the—dare we say—lame, barely functioning devices of the Zack Morris era but rather devices that help to create a richer experience for the user as well as provide new ways for marketers to reach their audience and gather data.

Check out the presentation above and stay tuned for more in the near future.

Facebook Questions

by admin on 28 Mar ’11 in Cool Stuff, News, facebook, marketing, social media with Comments Off

Questions
In yet another effort in its quest for world domination, Facebook has rolled out a new ‘Questions‘ feature. And with it comes huge possibilities for brands and companies.

Using this new feature, questions can be posed among fans of a brand allowing for an in-depth look at what consumers are thinking at any given time. For companies, this type of information can be invaluable and can severely change the way business is done.

For years, companies have attempted to gather such feedback through things like surveys but that took time and money to complete. With ‘Questions’, and practically no effort at all, companies can blast out a question and instantly start generating valuable feedback. By using it right, brands and companies can open a new line of dialogue with their consumers to learn about how they can improve their brand.

We here at Squeaky think it’s a great idea and believe it has huge potential to tap into a company’s greatest asset, its consumers.
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