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Philanthropy and Social Media

The holiday season is upon us and—once again—we find ourselves poised to open our wallets and let the shopping frenzy begin. So far, holiday spending is up 15% from last year (comScore) and according to USA Today and the Center on Philanthropy at Indiana University, charitable giving has also risen slightly from 2009-2010.

This should come as no surprise since brands and organizations are making it easier than ever for consumers to be charitable. In our research, we came across many organizations harnessing the power of social media to give back to the community and these are a few that we liked.

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Squeaky Gets a Visit from Seneca College


Recently, we received a special visit from Professor Anthony Kalamut (@SouthSideAdGuy) and his students from Seneca College’s Creative Advertising Program. The group traveled down from Toronto on a tour of New York ad agencies and came over to see what the noise was all about…

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What Does Zuck Have Up His Sleeve?

It has a been a busy month for social media. Twitter is busy monetizing their site, Google+ finally opened to the public and Facebook made a bunch of changes that nobody seems to like (so far). This is a very exciting time because with all of this competition amongst these social giants, we (as users) are going to see and be able to experience some pretty dramatic changes in each platform.

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3 Upcoming Events You Shouldn’t Miss

As social media continues to dominate the web, it’s important for us—as marketers and social enthusiasts—to keep up with the latest updates, trends and common practices. We are always scouring the web for the latest information and news but the best way to learn is usually from other like-minded individuals. Luckily, there is never a shortage of events/conferences to attend here in New York City and we’ve highlighted a few upcoming ones you may want to consider attending…

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Fashion’s Night Out NYC ’11

It’s that time of year again. That’s right, Fashion’s Night Out NYC is back. Are you ready to hit the NYC streets for one of the biggest fashion parties in the world?

FNO NYC 2011 will feature even more events and locations than previous years and this time you can even participate online from home. With so many things to see and buy, you’ll definitely need to plan your night carefully. Luckily FNO’s website lets you do that fairly easily. You can even download the free FNO NYC iPhone application to plan and keep your itinerary by your side.

The weather may hinder things a bit, but nonetheless the streets will be flooded with designers, celebrities and fashionistas mingling, shopping and checking out exclusive FNO events. Stay up to date by ‘Liking’ them on Facebook and/or following them on Twitter (@FNOnyc). Also, don’t forget to check out all of the music going on throughout Manahattan here.

So adorn your most fashionable attire, pack your Gucci umbrella and enjoy Fashion’s Night Out!

Photo courtesy of Fashion’s Night Out NYC 2011