All posts in Web Trends

Philanthropy and Social Media

by admin on 14 Dec ’11 in Cool Stuff, Digital, Squeaky, Web Trends, charity, facebook, giving back, marketing, online shopping, social media, twitter with No comments

The holiday season is upon us and—once again—we find ourselves poised to open our wallets and let the shopping frenzy begin. So far, holiday spending is up 15% from last year (comScore) and according to USA Today and the Center on Philanthropy at Indiana University, charitable giving has also risen slightly from 2009-2010.

This should come as no surprise since brands and organizations are making it easier than ever for consumers to be charitable. In our research, we came across many organizations harnessing the power of social media to give back to the community and these are a few that we liked.

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Free Friday: Watching Irene

by admin on 26 Aug ’11 in Cool Stuff, Design, Digital, Free Stuff, NYC, News, Squeaky, Technology, Web Trends, community, social media, twitter with No comments

This has been an exciting week in terms of big news. The DC earthquake managed to shake things up on the East Coast as well as on the Twittersphere; Steve Jobs decided to step down as CEO of Apple; The Yankees rocked three grand slams in one game and now we are all preparing for Hurricane Irene.

Nowadays when natural disasters strike, people tend to turn to social media to find and share information. So the team at Squeaky has created a free tool to help you track what the Twitter community is saying about Irene.

Utilizing the power of hashtags and the Twitter API we’ve created portal to provide people with real-time updates on the storm. So stock up on water, food, other essential supplies and head to irene.squeaky.com for up to the minute information and don’t forget to contribute to the conversation by sharing your photos, links and stories with any of the following hashtags and keywords: #irene warning, #irene help, #irene evacuation, #irene, #hurricane, #hurricaneirene.

From all of us at Squeaky,

Have a happy and safe weekend!

Is Groupon Bad for Business?

by admin on 21 Jun ’11 in Advertising, Digital, Food, Web Trends, YouTube, blogs, community, marketing, online shopping with No comments

Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.

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Free Friday: 3 Useful Augmented Reality Apps

by admin on 17 Jun ’11 in Advertising, Cool Stuff, Design, Digital, Food, Free Stuff, Mobile, Technology, Web Trends, Wikipedia, YouTube, android, iPhone, marketing, twitter with No comments

Augmented Reality may seem like a passing fad but due to its remarkable capability as a marketing tool we will likely continue to see it used more and more.

We’ve found a few free useful applications that use Augmented Reality to help users in different ways as well as some awesome ways advertisers and marketers are using it to create a new engaging experience.

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AdAge’s Creativity and Technology Conference 2011

by admin on 14 Jun ’11 in Advertising, Cool Stuff, Design, Digital, Events, Mobile, NYC, Squeaky, Technology, Web Trends, YouTube, art, facebook, iPhone, marketing, music, social media, twitter with No comments

The Creativity and Technology Conference (CaT), hosted by AdAge, took place in New York last Friday, with several Squeaky members in attendance. The Conference was a resounding success, as many of the attendees have indicated, and delivered inspiration to creative thinkers across several disciplines. So what exactly made this conference so good? The generally down-to-earth atmosphere, intellectually curious audience and a focus on sharing ideas vs. selling them were all contributing factors.

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