-The spirit of the time; general trend of thought or feeling characteristic of a particular period of time.
After sorting through billions of searches, Google has put together a concise list of the most popular searches of 2011. They also display data on these searches in a really cool and interactive fashion. You can see how the most popular searches stacked up to other queries as well as see how often it was searched around the globe. Check it out, we’re sure you’ll be impressed.
Chicago-based start-up, Groupon has taken the world by storm with their daily deals, offering consumers deep discounts from featured retailers. But is their business strategy focused less on the merchants who offer these deals and more on their own profits? We’ll begin this post with an example of a Groupon offer hurting a business and follow it up with an example of how it has helped a business in order to try and determine what can be done to create a mutual benefit for consumers, merchants and Groupon.
Augmented Reality may seem like a passing fad but due to its remarkable capability as a marketing tool we will likely continue to see it used more and more.
We’ve found a few free useful applications that use Augmented Reality to help users in different ways as well as some awesome ways advertisers and marketers are using it to create a new engaging experience.
The Creativity and Technology Conference (CaT), hosted by AdAge, took place in New York last Friday, with several Squeaky members in attendance. The Conference was a resounding success, as many of the attendees have indicated, and delivered inspiration to creative thinkers across several disciplines. So what exactly made this conference so good? The generally down-to-earth atmosphere, intellectually curious audience and a focus on sharing ideas vs. selling them were all contributing factors.
If you’ve ever been to the Squeaky loft, you’d know by our abundance of artwork that we are big advocates of art and culture. We believe that culture fuels innovation and we love that our city is filled with exciting art-filled events such as FIGMENT.
We are digital enthusiasts with an affinity for art, culture and everything in between. Occasionally we see things we like, work that wows us and ideas we wish we came up with. Here’s the beef.
