As Ad Age’s 2010 Best Agency Culture Award Winner, culture is something we keep dear to our heart. But what exactly does an agency’s “culture” mean? For us it means a combination of environment, attitude and diversity.
All posts tagged AdAge
AdAge’s Creativity and Technology Conference 2011
The Creativity and Technology Conference (CaT), hosted by AdAge, took place in New York last Friday, with several Squeaky members in attendance. The Conference was a resounding success, as many of the attendees have indicated, and delivered inspiration to creative thinkers across several disciplines. So what exactly made this conference so good? The generally down-to-earth atmosphere, intellectually curious audience and a focus on sharing ideas vs. selling them were all contributing factors.
Creative Twitter Campaigns
Now boasting over 175 million registered users, Twitter is a powerhouse when it comes to social media. Although very simple and basic you can find companies doing some really cool things with it.
Nike, the creator behind the US Men’s Soccer Team jerseys recently launched a campaign prompting its fans on Twitter to come up with a slogan to embroider onto the sleeve. There were over 6,000 submissions and one was chosen. “Indivisible” emerged as the winning slogan.
Why Small Advertising Agencies Should Grab Equity
As a regular contributor to AdAge’s Small Agency Diary, Founder of Squeaky and Overall Nice Guy, Anthony Del Monte, gives his take on grabbing equity within existing clients as a means to profit sharing.
