All posts tagged Apple

Squeaky Remembers Steve Jobs

Every once in a while, a visionary comes along and changes the way we live our lives. Yesterday, we lost one such visionary to pancreatic cancer — Steve Jobs.

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Free Friday: Watching Irene

This has been an exciting week in terms of big news. The DC earthquake managed to shake things up on the East Coast as well as on the Twittersphere; Steve Jobs decided to step down as CEO of Apple; The Yankees rocked three grand slams in one game and now we are all preparing for Hurricane Irene.

Nowadays when natural disasters strike, people tend to turn to social media to find and share information. So the team at Squeaky has created a free tool to help you track what the Twitter community is saying about Irene.

Utilizing the power of hashtags and the Twitter API we’ve created portal to provide people with real-time updates on the storm. So stock up on water, food, other essential supplies and head to irene.squeaky.com for up to the minute information and don’t forget to contribute to the conversation by sharing your photos, links and stories with any of the following hashtags and keywords: #irene warning, #irene help, #irene evacuation, #irene, #hurricane, #hurricaneirene.

From all of us at Squeaky,

Have a happy and safe weekend!

Is This the Beginning of the End for Facebook?

With Facebook sign ups on the decline in the U.S. and Canada for two consecutive months many of us are wondering, “Is this the beginning of the end of Facebook? What does this mean for marketers?”

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Twitter Steps Its Game Up

As of late, Twitter has really begun to take steps toward improving itself—which could mean big things for users as well as brands and marketers.

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4 Mobile Apps to Make Your Commute Easier

If you live and/or work in a city like New York, you more than likely eat, sleep and breathe public transportation. But nothing is worse than showing up to the subway station only to find out that there is no service on your line or that since there is an accident in the tunnel your bus is now 2 hours behind schedule.

Luckily there are a slew of applications out there that can help with dilemmas such as these—most of which wont cost you a dime.

Application: HopStop

Platforms: iPhone, Android, PDA, SMS

HopStop is a great application to help you getting from point A to point B. It is perfect if you are new to a city or just visiting because it provides users with simple, easy-to-follow directions as well as allows you to customize your trip. Just plug in your start and end points and then you can specify which mode of transportation you prefer (subway/rail, bus, taxi or walking).

Meeting up with friends who lack the cool technology you possess? It doesn’t matter if you’ve got an Apple iPhone or a Motorola Startac because HopStop allows you to receive directions via SMS. You can even look up directions and send it in a text message or email. The app also lets you save your trips so that you may access them underground when you have no signal. Since its launch in 2005, HopStop has expanded to over 30 major cities around the world and is available in 9 languages.

Application: NYC Mate

Platforms: iPhone, Android

DenseBrain has developed a handful of helpful applications to help you master your city’s (5 major cities as of now) public transportation systems. NYC Mate is focused on NYC and our complex subway and bus systems. Not only is the app’s interface really sleek and easy-to-use but the maps are extremely clear and easily read.

NYC Mate provides a ton of maps that can be downloaded easily, and no matter which service you use, odds are you will find a map that can help you. From Long Island Railroad maps to Metro North Maps, you can even find bus route maps for Manhattan and the surrounding Burroughs. When it comes to the subway and rail maps you can find out even more information by touching a station. Here, you can find details about train times as well as receive directions to the station itself. Most importantly, users can check the ‘alerts’ section for any service changes they may encounter on their commute.

Application: Roadify

Platforms: iPhone, SMS

Roadify is a cool example of game-ifying the mobile transit app. Like, the previously mentioned applications it too provides users with maps and schedules for buses and subways but it also does a lot more. This application allows its users to help each other out by providing information to one another. For example, users can ‘Give’ a subway, allowing them to alert other travelers of problems on a specific line so that they may make a change of plans if they need to. The more a user ‘Gives’ the more ‘StreetCarma Points’ they acquire. They can then pool their points by creating teams with each other. According to Roadify’s website, some of the business teams let you turn these points in for deals or discounts.

Maybe you prefer driving into the city opposed to taking mass transit. If that’s the case, Roadify can also help you find the closest parking garage as well as provide their hourly rate. One cool feature that taps into the community aspect of the application is the ability to give a parking spot to someone. Users can just hit ‘Give a Spot’, pick the location of the spot on the map (garner 5 StreetCarma points) and then everyone can see the available parking space until someone else claims it. Approaching the transit application in a new way, Roadify provides useful information for travelers and as their user-base grows the app can only get better.

Application: Uber

Platforms: iPhone, Android, SMS

This application differs slightly from the previously mentioned ones in that, it doesn’t provide schedules and maps for all kinds of transportation services but rather, it allows users to order a car on the fly, from their cell phone. You can either text Uber your pick-up address or pinpoint your location on a map (using the iPhone or Android application) and they will dispatch their closest driver. Once you’ve done that, you will receive a text message from your driver with an estimated arrival time as well as another message from them when the car has arrived. All you have to do next is hop in and let the driver know where you are going.

No cash for a tip? No problem. When you register with Uber you also register a credit card and tip is always included in your fare. This service started out in Palo Alto and San Francisco but has recently made its debut in New York City. By making ordering a car as simple as opening an application or blasting off a text message, Uber has the potential to become huge nation-wide.

With all of these tools at our disposal commuting has become much less of a headache and as technology evolves and cities embrace it these tools will only become better.