For those of you that don’t know QR codes are barcodes that can be scanned using mobile phones and are encoded with information that take the form of text, URL, or other data. QR codes have been running rampant over in Asia for years but for some reason Americans are slow to embrace this type of technology.
We understand most Americans still do not own smartphones, and even those that do don’t necessarily know what a QR code is or have the necessary scanning software to read it but why don’t more companies choose to utilize QR codes? It’s relatively easy to set up and the price of entry is low. Calvin Klein recently pulled off a billboard promotion using a giant QR code with the message, “Get It Uncensored”. When scanned you are taken to a provocative new ad featuring the official premiere of Calvin Klein Jeans’s Fall 2010 advertising campaign. Not the best of execution but a good step in the right direction.
