All posts tagged CSS

Lexus CT 200h Site is Live!

by admin on 1 Mar ’11 in Cool Stuff, Digital, Mobile, News, Squeaky with No comments

Lexus CT 200h
Lexus is ready to roll out their new hybrid, the CT 200h! And with it, we here at Squeaky are proud to unveil a brand new interactive experience centered on the new luxury hybrid.

We knew from the beginning that this would be a big opportunity for us to showcase our talent through the use of innovative site features and we are pleased with the outcome.

First, we created the gallery. Rather than use a typical navigation system, we made browsing it feel more like a driving experience. It allows users to browse content along the y-axis, creating a feeling of movement while a user peruses Lexus CT photos and videos.

We’ve also implemented an engaging user experience which allows users to examine a full 360 degrees of the exterior and interior of the vehicle. Users can also customize the color of the car (both interior and exterior). Next, we created hotspots. These allow for a more in depth look into the features of the new hybrid as well as provide video content for a truly engaging experience.

Lastly, one of the most important elements we knew we had to put into action was building for both flash and non-flash browsers. We wanted the experience on mobile devices to be as close to the desktop experience as we could possibly get. In order to successfully replicate the capabilities of Flash we instead used a combination of CSS and Javascript to produce a seamless experience for mobile users which allows them to browse the same content in an equally engaging format.

Enjoy the site and go pick up a CT 200h!

When is Apple Going to Allow Flash on iPhones, iPads, and iPods?

by admin on 25 Jun ’10 in Enlighten Me, Mobile, iPhone with 1 Comment

iPhones, iPads, and iPods have taken over the world. Apple is everywhere, and as a leading digital agency we need to be prepared to shift gears toward developing web pages that can run on these devices. Add it to the list. It seems every client wants their site coded for IE6, but now want it to be viewed on an iPad. We do to. But, the only problem is your slick flash based website does not run on Apple devices. It’s unfortunate and it’s does not seem like Apple is going to change their possession anytime soon.

Apple has said that Flash is vulnerable to viruses and other malicious software and Symantec also highlighted Flash for having one of the worst security records in 2009. In addition, Flash uses software rather than hardware to decode video and therefore uses more power which is a serious downside for use on mobile devices. One of the biggest problems is the fact that Flash isn’t built around touch-based navigation. A lot of Flash requires hovering over an image for a menu to pop up and there is no concept of this with touch navigation. This would mean Flash would have to be re-written in such a way so as to be compatible with finger navigation.

So what can we do? Developers must consider HTML 5, CSS and Javascript as coding options so that more of the web is accessible to over 50M people (the number of iPhone users in the US). Here’s to hoping that Apple and Adobe can play nice in the future. If you need help give Squeaky a call and we can give you a hand.