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Posts Tagged ‘facebook’

December 2nd, 2009

Groom updates Facebook and Twitter status during his wedding

Why would I want a Facebook page? Why do I want to use 140 characters to tell everyone what I had for lunch? I don’t want the whole world to have access to my personal life. These are often the comments we receive from clients that believe social media can be a bit obtrusive.  While this argument is valid there are some who completely embrace sharing every bit of their lives,  including their wedding, with the general public. Not sure if this groom was trying to mock the over sharing of today’s society or genuinely found it necessary to update his Facebook and Twitter status during his wedding. You decide.

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Posted in facebook, social media, twitter | No Comments

November 30th, 2009

Jonas Brothers posting on Verizon Facebook Page Irritates Fans

Facebook pages are a great way for brands to communicate with a mass audience.  But, what happens when the brands fails to strike the right chord with their fans? Backlash ensues.

Such is the case with Verizon. Today Verizon posted the following on their Facebook page:

Don’t Wait Until the “Year 3000” to get Exclusive Live Tracks from the Jonas Brothers! Exclusive Live Tracks from The Jonas Brothers Live from London are Available NOW! Download SIX live tracks, including songs from “Lines, Vines and Trying Times,” performed at Wembley Arena in England exclusively on the new LG Chocola…te Touch. To download the tracks click on www.vcastlive.com/jb. Exclusive tracks include “Black Keys / A Little Bit Longer”, “Year 3000”, “Much Better”, “Paranoid”, “Poison Ivy” and “When You Look Me In The Eyes.

Seems harmless enough, except for the fact that the majority of the people on Verizon’s facebook page apparently do not want to be associated with the Jonas Brothers. Case in point view a couple of comments below:

“wow almost every comment on here is anti jobros… psst! take a hint verizon! the largest percent of your customers are not 10 to 14 year old girls. you sponsor a real band, that made it to the top with out the help of disney, you let me know. otherwise just sell me a damn phone. and no. i cannot hear you now. good.”

“I used 2 have respect 4 this company but now? ugggh what a shame….”

Not focusing on the fact that Verizon would probably like a ‘do over’ on this posting there are actions they can take moving forward that can help alleviate some of the aggravation among their Facebook fans.

First, be transparent and honest. Since Facebook is a platform for shared dialogue Verizon should acknowledge that they have read all the comments and are working to improve customer service and promotions moving forward to best fit their core audience. This will demonstrate that they are willing to face negative feedback and learn from it in order to grow their existing and future relationships with customers.

Second, exercise a voting functionality to allow the fans to pick the next exclusive music tracks to download. Remember, that Facebook is not a one way communication channel. Allow your audience to participate and have a say in special offerings.

Third, just stay clear of the Jonas Brothers moving forward.

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Posted in Fashion, facebook, social media | No Comments

September 9th, 2009

NYC Fashion Week to Capitalize on Social Media

NYC Fashion Week kicks off this Thursday, no doubt with the hopes of enticing consumers to open up pocket books and spend their hard earned money on the latest and greatest fashion trends. With the current slump in the economy and continued drop of profitability in the fashion industry it’s important to reach out directly to these consumers to invite them in on the idea of attainable luxury. And, what better way to do this than through social media.

For example, these high profile brands at this year’s NYC Fashion Week can highlight their events on Facebook and Twitter and invite their fans to participate in an open dialogue on the latest looks. Perhaps even hold a contest/sweepstakes allowing fans to enter for a chance to attend one of these ultra exclusive runway events. They can also upload behind the scenes video from the runway shows on YouTube giving viewers access to exclusive content.

BCBGMAXAZRIA does a great job of marketing themselves and their fashion shows on their Facebook page. They have a Fashion Week sweepstakes in which they invite their fans to enter to win tickets to attend the BCBGMAXAZRIA Runway show in February 2010 in New York. They also do a great job of engaging their followers on Twitter.

Do not be hesitant to embrace social marketing just because you are a luxury brand selling high end products. It’s important now more than ever to listen and participate in conversations. For more tips, check out Jeremiah Owyang’s blog post on Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing.

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Posted in Events, Fashion, facebook, social media, twitter | No Comments