Yesterday, Squeaky Wheel Media had the opportunity to attend DigiDay Social at the W New York.
Scott Monty, Digital and Multimedia Communications Manager at Ford Motor Company, gave an insightful keynote presentation on the importance of understanding and crafting your message through social media platforms. The key take away that is often overlooked is that the ultimate goal is to harness human relationships, not just understanding how to use the platforms, Facebook, MySpace, Twitter, etc.
Squeaky also had the opportunity to chat with some of the speakers at the cocktail networking event and had great conversations with both Joe Marchese, Co-founder of SocialVibe, and Elizabeth Pigg, VP of Media Strategy for Edelman Digital. There was great discussion on mobile and the roll it will play in the future of social media. We see lots of geolocation services popping up in the future coming on the heels of semi-successful mobile applications like dodgeball (before it got shut down by Google). Look out for similar geolocation services popping up like foursquare.
