As an interactive agency, we pride ourselves on helping clients understand the most impactful ways to utilize technology. Now not every client has the same goal (some are looking to grow their business, others establish a presence in a market, etc.) but once we understand a client’s specific goal we work with them as partners to maximize impact. Understanding this, the development of new technology in the digital space is super exciting for us. I mean, we have been developing websites for clients before HTML5 was a gleam in her father’s eye – so you can imagine that we get pretty worked up over major technological leaps in the space. Which brings us to the iPad.
Unveiled on January 27, the iPad generated a ton of buzz from the get-go and has not failed to keep consumers (and media types) chatting about its capabilities. And no matter what you think about the man in black (half-turtleneck of course) and his new device, the potential it brings with it in terms of interface development and consumption is really pretty exciting. Keeping it short and to the point, there is no better example out there at this point of how the iPad can be used in fun-yet-effective ways than Theodore Gray’s “The Elements” app. The app—which was borne of a separate project that Gray had with Popular Science—targets school-age children and presents them with an incredibly powerful and interactive option for learning the Periodic Table of elements (a topic that is not always the most exciting for 16 year-old boys/girls).
For more information about The Elements and how it works to fill an important niche (and in turn maximize impact!) check out the video below.
