All posts tagged Japan

Japan: A Digital Relief Effort

Since the earthquake and tsunami that recently hit Japan, a vast amount of aid has arisen on the web. Facebook and Twitter were (and still are) huge components in allowing communication between families and their loved ones when cell phone services became too congested and failed. In an effort to help you help them, we are providing you with a ton of different ways you can do just that.

The Japan Society, a large American non-profit organization is holding a Concert for Japan on Saturday April 9th and all of the proceeds will go to the Japan Earthquake Relief Fund. So far almost 5,000 people have donated over $1 million to help the people of Japan. Lou Reed and Philip Glass are amongst a few of the artists who will be performing.

The interactive community and SXSW have also gotten in on the relief effort and created SXSW4Japan.org, a fundraising page where you can donate to the Red Cross to support disaster relief efforts. Their original goal was $10,000 but have since raised over $100,000. You can help too by donating through the site directly, sending a text that reads, “Redcross” to 90999 (to make a $10 donation) and by spreading the word on Twitter and the web with the hashtag #sxsw4japan.

Lady Gaga is also doing her part by selling “Pray for Japan” bracelets through her website. All proceeds will go to Japan disaster relief efforts and although they are just $5 each, you may make an additional donation if you want.

Fast Retailing—the company behind the Uniqlo clothing line—is not only donating over 700 million yen worth of clothing to victims of the disaster but their CEO is also making his own personal donation of 1 billion yen. You can help too by donating clothing. Just drop it off at Uniqlo which is located at 546 Broadway New York, NY 10012.

ShelterBox is an international organization that responds immediately to disaster relief with boxes that contain items that can provide shelter for up to 10 people as well as other valuable life-saving supplies. You can donate online via their website and even track your package all the way to its destination to ensure your money is going where it’s supposed to.

Global Giving connects people to causes around the world. So far they have raised $1.7 million for victims of the Japanese earthquake and tsunami. By donating through their site your contribution will be distributed amongst organizations providing relief including International Medical Corps and Save the Children. You can also give a gift donation or make one in honor of someone.

Lastly, Zynga—a popular game developer behind games like Cityville and Farmville—is allowing users to contribute to relief by purchasing in-game items. 100% of the virtual goods purchase prices will be donated to the Save the Children’s Japan Earthquake Tsunami Emergency Fund. You can also donate via Zynga.org

With all the technology we have today, unfortunately some natural disasters still take us by surprise and they are no less devastating. However, at the same time new technologies and the power of the social web have allowed us to mobilize and organize our relief efforts much faster than ever before. By helping to spread the word, and giving to organizations that provide the most direct relief, we can do our small part towards helping the recovery.

Japanese use mobile phones to purchase fashion brands

It’s no secret that the Japanese are vastly ahead of the Americans when it comes to the development and usability of mobile phones.  According to a survey conducted last season by Branding Inc., 85.6% of Japanese respondents in their teens or twenties spend nearly 100 minutes on the mobile internet per day and more than 70% have used their mobile phones to shop at least once in the last year. This is a remarkable number. Knowing this information, it made complete since for Japanese fashion brands to hold runway shows for the public and allow audience members to purchase the items as seen immediately with their mobile phones through a dedicated mobile retail site.  One event alone sold over 57 million yen ($580k) worth of merchandise.

This is a huge deal for mobile and e-commerce strategies, and we fully expect more industries and brands (not just fashion) to start copying this approach. Even now in the states we are seeing a rise in geolocation services and companies developing mobile applications. Mobile internet usage will only increase, and as an interactive agency you must be ready. Services offerings must be able to keep up with the shift in medium.