We are proud to announce that Squeaky’s won four Davey Awards! We have been recognized for the work we produced for Lexus, Almay and we are especially excited to announce that I Had Cancer has won its first two awards in the Community and Social/Networking categories. The team here at Squeaky works night and day to produce the best possible work for our clients and we are more than honored to be recognized for these awards.
We’d also like to thank our agency partner on the Lexus project, Walton Isaacson and especially our talented staff for all their hard work in getting these projects off the ground. Awesome job everyone! Keep up the great work 
Squeaky Wheel Media has been awarded the Communicator Award of Excellence in the category of Interactive for our work with Lexus in creating the CT 200h site.
Even though rewards are not the end all be all achievement of success we are always proud to receive them because we know that it is the product of our hard work and great staff.
Thanks to all our friends and family for their support and a special thanks to our agency partner, Walton Isaacson.
Lexus is ready to roll out their new hybrid, the CT 200h! And with it, we here at Squeaky are proud to unveil a brand new interactive experience centered on the new luxury hybrid.
We knew from the beginning that this would be a big opportunity for us to showcase our talent through the use of innovative site features and we are pleased with the outcome.
First, we created the gallery. Rather than use a typical navigation system, we made browsing it feel more like a driving experience. It allows users to browse content along the y-axis, creating a feeling of movement while a user peruses Lexus CT photos and videos.
We’ve also implemented an engaging user experience which allows users to examine a full 360 degrees of the exterior and interior of the vehicle. Users can also customize the color of the car (both interior and exterior). Next, we created hotspots. These allow for a more in depth look into the features of the new hybrid as well as provide video content for a truly engaging experience.
Lastly, one of the most important elements we knew we had to put into action was building for both flash and non-flash browsers. We wanted the experience on mobile devices to be as close to the desktop experience as we could possibly get. In order to successfully replicate the capabilities of Flash we instead used a combination of CSS and Javascript to produce a seamless experience for mobile users which allows them to browse the same content in an equally engaging format.
Enjoy the site and go pick up a CT 200h!
