As Google+ steadily gains ground amongst the socially savvy, everybody is eager for the unveiling of its new features. We all know that Google has a ton of tools up its proverbial sleeve and we know that there will definitely be some cool features for users—but we also look forward to seeing what they are planning for brands and businesses.
All posts tagged marketing
The Dos and Don’ts of Social Media
We all know how valuable social media can be to one’s business especially small businesses. So we’ve got some helpful tips for you when it comes to managing your social media outlets.
Multicultural Marketing 101 at NYU
As an interactive agency that markets to an array of different audiences for our clients, we understand the importance of multicultural marketing.
So when we discovered NYU was offering a course on Multicultural Marketing we were psyched to find out that others also saw its importance. The course is entitled, ‘Ethnic Marketing: How to Target the Multicultural Consumer’ and will be offered over the course of a two-day period (April 29-30) from 9am-5pm. The class will feature an overview of multicultural marketing trends with discussion on niche markets (Hispanics, African-American, Asian-American etc.) as well as ways to reach these groups using traditional and innovative methods.
Students will be in for a treat since the person teaching the course is also the President of Multicultural Marketing Resources Inc.—a New York City based public relations and marketing firm. Plus there will undoubtedly be a ton of guest speakers sharing their insight and experience with multicultural marketing in their respective industries. So if you’re a continuing education student, completing a marketing certificate or an NYU student with interest in marketing, you should check out this course.
Nielsen: Android Takes the Lead
Source: Nielsen
They’ve done it. Google’s Android OS has finally taken the lead in the Smartphone market share. While Apple and Blackberry RIM are tied at a solid 27%, Android OS has the lead at 29% of the market share (Nielsen).
It’s always good to know how the mobile market is divided so that we may efficiently market our brands to the largest, most relevant audience. This is especially true in terms of development as well. It would be silly to develop applications for let’s say, Windows Mobile OS right now since it has only 10% of the market share. We’re not saying its completely insignificant—because it’s not—but it would just make more sense to market or develop for a platform with a larger user base then port to one with less users.
One interesting difference is the fact that Android (Google) doesn’t develop and sell their own hardware like Apple and Blackberry. According to TechCrunch this puts the latter two in a better position but could Android’s presence on multiple smartphones be a contributing factor to its rapid rise? Will we see the same happen for the Windows Mobile OS? We are interested to see what changes a year from now.
