Image property of Facebook
Well, Zuck’s at it again! As you may already know, Facebook has rolled out their new ‘Pages’ which is similar to the new profile look implemented not long ago. If you haven’t seen it yet check out ours.
The question is: As marketers, what can we do to utilize these new features to their full potential? We’ve seen some creative uses of the new profile on sites like Mashable, but we’re excited to see what sort of tactics businesses will implement to show off their brands. We can predict that we will see not only an aesthetically pleasing array of picture layouts—as we did with the profile pages—but also new forms of outreach and communication.
By giving page administrators the ability to interact with other parts of Facebook as their page, they are giving marketers a valuable outreach tool to engage potential fans and consumers. On top of that, you can also edit your page settings so that you receive notifications about fan activity and keep up with them like never before.
The digital world is always changing and in order to stay on top of our game we must embrace the change and utilize it to the best of our abilities. Cheers, and happy marketing!
Last year was the year of the iPad. It was the hottest gadget out but it lacked competition. This year, manufacturers will be striking back with their own tablet PCs.
Now the mobile market consists of not only phones but these tablets and their toned down cousins, the e-readers (which have vastly evolved from the primordial Kindle). In 2010 85% of American adults owned a cell phone while about 4% owned a tablet PC or e-reader.
With further competition between manufacturers, these devices will continue to be improved in both performance and price and we predict they will continue to grow in ownership throughout the country as well. After all, when cell phones first came out only rich kids like Zack Morris could afford one but eventually they took off and became a huge deal.
What does this mean for marketers? It means there will be plenty of new mediums on which to market your product or brand. Developers can already include advertising within applications they develop for Apple’s lineup of products and we are certain there will be more of that to come with the release of these new devices.
Overall, the mobile market is a virtually untapped resource but continues to expand which means exciting new opportunities for us marketers to develop creative and innovative ways to reach consumers.
When most of us think about how an audience views a website, logo, or advertisement, we don’t think about the endorphins released in a consumer’s brain. Or at least its not the first thing that comes to mind. At SXSWi, a couple of Squeaky staff members attended the “Big Brother in Your Brain: The Neuroscience of Marketing” presentation. Led by a panel of PHDs and marketers alike, we learned that there are connections mapped in our brain which relate to being exposed to a brand. The experts admitted that they haven’t defined what exactly “sells” a brand in the brain, but that certain elicited responses such as humor and sex can have a positive impact on the audience. That said, not everyone will find the same thing funny, and brands have to be careful with how far they are willing to go without missing the mark or offending some people.
The one thing that the audience did find hilarious, however, was Dr. Pradeep’s non-lecture style presentation, and his accompanying rap video which certaintly got the synapses firing.
