When most of us think about how an audience views a website, logo, or advertisement, we don’t think about the endorphins released in a consumer’s brain. Or at least its not the first thing that comes to mind. At SXSWi, a couple of Squeaky staff members attended the “Big Brother in Your Brain: The Neuroscience of Marketing” presentation. Led by a panel of PHDs and marketers alike, we learned that there are connections mapped in our brain which relate to being exposed to a brand. The experts admitted that they haven’t defined what exactly “sells” a brand in the brain, but that certain elicited responses such as humor and sex can have a positive impact on the audience. That said, not everyone will find the same thing funny, and brands have to be careful with how far they are willing to go without missing the mark or offending some people.
The one thing that the audience did find hilarious, however, was Dr. Pradeep’s non-lecture style presentation, and his accompanying rap video which certaintly got the synapses firing.
