All posts tagged Revlon

Almay Site is Live!

by admin on 13 Jun ’11 in Cool Stuff, Design, Digital, Squeaky, facebook, social media, web development with No comments

Squeaky is proud to announce the launch of the newly revamped Almay.com. With heavy content functionality and ease of use was important for us with this project. Squeaky also created a few new sections to further engage site-comers.

The Buzz section is dedicated to providing information about new and award-winning Almay products and also highlights their best-selling items. It is here where visitors can access the Kate Hudson Brand Ambassador page to access photos and videos of Kate as well as her favorite Almay products.

We also created a video section where visitors can discover ‘Get the Look‘ videos demonstrating how to achieve particular looks worn by Kate in Something Borrowed. Visitors can even access television spots and behind-the-scenes footage in this section—further immersing them in the brand while simultaneously educating them on different ways to use Almay products.

Check out the Almay site and let us know what you think.

Shopping Goes Social, Stats & Facts

by admin on 28 Apr ’11 in Digital, Enlighten Me, Networking, Squeaky, Web Trends, facebook, online shopping, social media, twitter with No comments

Squeaky has built its reputation on producing great work for consumer-facing businesses like Revlon and Lexus. But, before we can even get to the design and development of a web presence for our clients it’s important to understand the change in consumer behavior happening throughout the digital landscape. As it stands right now, data points to social media playing an important expanded role when it comes to consumer shopping. We gathered a multitude of stats and facts to create a presentation highlighting how social media ties into online consumer shopping and the platforms brands have an opportunity.

The web presents huge opportunities for us to save money and nobody goes with the first deal they find. We bargain hunt; we ask friends and family; we check out reviews; we do a thorough job of shopping around so that we can be certain we are buying a quality product for the best price. The most convenient way to accomplish all of this is via social media.

The majority of time spent on the web is spent on social media (you probably have Facebook or Twitter open in a tab right now). But regardless of the platform you use, people love to discuss brands or products they like and dislike while the rest of us tend to listen and take the opinions of others into consideration before we make purchases. This is how social media affects how we shop online.

Check out the presentation above and tell us what you think.

Social Good Through Social Media

by admin on 10 Jan ’11 in Events, YouTube, charity, facebook, social media with No comments

Many of us don’t realize how lucky we are to be healthy and to be able to put food on the table for our families. That’s why we are always glad to see businesses contributing to charitable organizations…especially on the web. Nowadays companies are taking to sites like YouTube and social networks like Facebook, to accomplish this goal. What better way to reach 500 million people? (Thanks Zuck!) The following are a few we found particularly intriguing:

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Most recently YouTube has partnered with various charities in order to help them gain exposure and funding (www.youtube.com/give). The best part is you can contribute just by watching their videos. 60% of the ad revenue will go to their respective charities and users can also donate directly as there are links provided on the site as well. So share this with your friends and help those in need, one video at a time.

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In Q4 of 2010, McDonald’s held a charity promotion where $1 would be donated to Ronald McDonald House Charities each time someone checked in using Facebook Places (up to $50,000). McDonald’s has always done well with fund raising for their charities and it makes us smile to see that they’ve taken to the web to continue their endeavors in the digital realm.

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ESPN typically raises money for the V Foundation for Cancer Research. You can donate right through their Facebook tab or follow the link and donate directly through the V Foundation site.

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Lastly, Revlon (Squeaky client) also has a Facebook tab dedicated to their charitable activities. Right now, by purchasing their Super Lustrous Lipstick through drugstore.com, 10% of all proceeds go to fight women’s cancer. They also continue to raise money for cancer with upcoming events like the Revlon Walk/Run for Women in April 2011.

Squeaky Wins Pixel Award For Revlon Work!

by admin on 3 Jan ’11 in Awards, Fashion, Squeaky with No comments

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Well the votes have been tallied and the results are in.  Squeaky has won the People’s Champ Pixel Award for our work with Revlon! We are excited to start off this first week of the new year with this prestigious honor and intend to make it one of many for 2011. We would like to take this opportunity to thank all of you who voted for us and continue to support us in all of our digital endeavors. This means a lot to a small minority-owned business such as ourselves.

Revlon Nominated for 5th Annual Pixel Awards

by admin on 3 Nov ’10 in Awards, Squeaky, company culture with No comments

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Our client, Revlon, has been nominated in the 5th annual Pixel Awards competition in the Fashion category! Please click on the link and vote for Revlon! There is some great competition this year so every vote counts. You can vote once a day until the end of November.
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