As featured in AdAge Small Agency Diary the following is the latest musing from the Squeaky CEO and overall nice guy, Anthony Del Monte.
A Solid Strategy for Your Ad Agency: Be Boastful
I recently told a prospective client that ours wasn’t the best agency in the world — it was the best agency in the world for our clients. I hoped he understood that my boast was me channeling the confidence and trust that clients bestow upon us. This confidence allows us to step into almost any meeting with the knowledge that when given the opportunity we have proven to be the right agency partner regardless of size.
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As a regular contributor to AdAge’s Small Agency Diary, Founder of Squeaky and Overall Nice Guy, Anthony Del Monte, gives his take on grabbing equity within existing clients as a means to profit sharing.
Check out the latest edition of the Small Agency Diary in Advertising Age. CEO and Founder of Squeaky Wheel Media, Anthony Del Monte, explains his philosophy on making and retaining key connections within your industry.
CEO and Founder of Squeaky, Anthony Del Monte, explains why the question “What Now?” should be a mantra for your company. Check it out in AdAge’s Small Agency Diary.
