Our Creative Director, Imelda Suriato, received in the mail an envelope addressed from ‘The Future’ with a hand drawn dinosaur inside. Accompanying the dinosaur, that looks like it was drawn by a 5 yr. old, was a vanity URL. The URL takes you to a microsite custom made for Imelda and Squeaky Wheel Media with a video featuring our creative works, Bear Naked and ESQ by Movado. At the end of the video there is plea for Imelda and Squeaky to participate in the Tomorrow Awards because “the future sucks without us.”
This is top notch marketing. It’s unique, it’s engaging, and it’s fun. It also has a call to action. Well played from , ‘The Future.’
