All posts tagged YouTube

Social Good Through Social Media

Many of us don’t realize how lucky we are to be healthy and to be able to put food on the table for our families. That’s why we are always glad to see businesses contributing to charitable organizations…especially on the web. Nowadays companies are taking to sites like YouTube and social networks like Facebook, to accomplish this goal. What better way to reach 500 million people? (Thanks Zuck!) The following are a few we found particularly intriguing:

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Most recently YouTube has partnered with various charities in order to help them gain exposure and funding (www.youtube.com/give). The best part is you can contribute just by watching their videos. 60% of the ad revenue will go to their respective charities and users can also donate directly as there are links provided on the site as well. So share this with your friends and help those in need, one video at a time.

mcds

In Q4 of 2010, McDonald’s held a charity promotion where $1 would be donated to Ronald McDonald House Charities each time someone checked in using Facebook Places (up to $50,000). McDonald’s has always done well with fund raising for their charities and it makes us smile to see that they’ve taken to the web to continue their endeavors in the digital realm.

jimmy

ESPN typically raises money for the V Foundation for Cancer Research. You can donate right through their Facebook tab or follow the link and donate directly through the V Foundation site.

revlon

Lastly, Revlon (Squeaky client) also has a Facebook tab dedicated to their charitable activities. Right now, by purchasing their Super Lustrous Lipstick through drugstore.com, 10% of all proceeds go to fight women’s cancer. They also continue to raise money for cancer with upcoming events like the Revlon Walk/Run for Women in April 2011.

Instant Oil Spill – Thank You BP!

oilspill

Thanks to BP’s blatant disregard for the environment the web has provided us with some great parities such as the Fake Twitter account and mocking YouTube video. Add to the list the virtual oil spill brought to you by the dudes at a Cleaner Future. Check out our website as it gets engulfed with gushing underwater oil.


NYC Fashion Week to Capitalize on Social Media

NYC Fashion Week kicks off this Thursday, no doubt with the hopes of enticing consumers to open up pocket books and spend their hard earned money on the latest and greatest fashion trends. With the current slump in the economy and continued drop of profitability in the fashion industry it’s important to reach out directly to these consumers to invite them in on the idea of attainable luxury. And, what better way to do this than through social media.

For example, these high profile brands at this year’s NYC Fashion Week can highlight their events on Facebook and Twitter and invite their fans to participate in an open dialogue on the latest looks. Perhaps even hold a contest/sweepstakes allowing fans to enter for a chance to attend one of these ultra exclusive runway events. They can also upload behind the scenes video from the runway shows on YouTube giving viewers access to exclusive content.

BCBGMAXAZRIA does a great job of marketing themselves and their fashion shows on their Facebook page. They have a Fashion Week sweepstakes in which they invite their fans to enter to win tickets to attend the BCBGMAXAZRIA Runway show in February 2010 in New York. They also do a great job of engaging their followers on Twitter.

Do not be hesitant to embrace social marketing just because you are a luxury brand selling high end products. It’s important now more than ever to listen and participate in conversations. For more tips, check out Jeremiah Owyang’s blog post on Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing.

YouTube Symphony Orchestra

YouTube Symphony

YouTube Symphony

YouTube called for the best professionals and amateur musicians of all ages, locations and instruments to perform a one night only concert at Carnegie Hall. Pretty cool. Tickets start at only $25.

Cool Chameleon

This is where you think we’re going to write something profound but, we just like this creative YouTube video.