Squeaky has built its reputation on producing great work for consumer-facing businesses like Revlon and Lexus. But, before we can even get to the design and development of a web presence for our clients it’s important to understand the change in consumer behavior happening throughout the digital landscape. As it stands right now, data points to social media playing an important expanded role when it comes to consumer shopping. We gathered a multitude of stats and facts to create a presentation highlighting how social media ties into online consumer shopping and the platforms brands have an opportunity.
The web presents huge opportunities for us to save money and nobody goes with the first deal they find. We bargain hunt; we ask friends and family; we check out reviews; we do a thorough job of shopping around so that we can be certain we are buying a quality product for the best price. The most convenient way to accomplish all of this is via social media.
The majority of time spent on the web is spent on social media (you probably have Facebook or Twitter open in a tab right now). But regardless of the platform you use, people love to discuss brands or products they like and dislike while the rest of us tend to listen and take the opinions of others into consideration before we make purchases. This is how social media affects how we shop online.
Check out the presentation above and tell us what you think.